Chapple said that the key to this strategy is for developers and publishers to build a game with a specific audience in mind, and expand from there. It’s part of a larger trend of mobile-first games seeking to capitalize on their success and looking to break into the PC market.
“I think it shows how console and PC-like experiences are now available on mobile, from gameplay to graphical and performance quality on today’s powerful smart devices, so it makes sense for these titles to then get released on those other platforms.” “It’s a sign of how publishers are increasingly looking at all platforms to launch their games, not just mobile, PC, or console,” Chapple told GameDaily. For Craig Chapple, mobile insights strategist at Sensor Tower, bringing the game to the Microsoft Store is a play to build on this success and garner an even larger audience. In 2020 alone, it brought in $303.5 million, and is continuing to grow. The game is simply more comprehensive than it was when initially launched.”Īccording to mobile analytics provider Sensor Tower, Raid has generated nearly 48 million downloads and more than $569 million in lifetime revenue. In any case, now is a perfect time for new players and returning to jump into Raid Shadow Legends.
“However, there are always other considerations and development constraints that limit this ability. The second-best time is now.’ Ideally, we would have wanted our player base to enjoy every game of ours, on whichever platform they want, and from day one,” Ulmer told GameDaily. “There is an old proverb: ‘the best time to plant a tree was 20 years ago. For Guy Ulmer, head of strategic partnerships at Plarium, partnering with Microsoft is a way to keep this momentum going. Launched in 2019, Raid is only a couple years old, but it’s already experienced impressive growth and revenue numbers. The collection-RPG title is looking to grow its already substantial audience, and Plarium is turning to the PC space to tap into the player base there. Mobile powerhouse Raid: Shadow Legends is now available on the Microsoft Store, developer Plarium has announced.
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